UNIQA: Improving customer engagement in insurance with messaging tools

A tradition of trust, reimagined for the digital era

UNIQA Group is one of Europe’s leading insurance companies, with €7.8 billion in premiums written, €442 million in earnings before tax, operations across 14 countries, and a customer base of over 17 million. With roots stretching back more than 200 years, UNIQA has always been built on trust and personal relationships.

But in today’s digital-first environment, maintaining that personal connection requires new tools and channels. To strengthen customer engagement in insurance, UNIQA embarked on a transformation journey to bring communication between agents and customers into the digital age.

At Unblu Impact Day 2025, Franz Glück, Product Owner at UNIQA, took to the stage to discuss how they did this.

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