Unblu names Jens Rabe CEO in planned leadership shift

BASEL, SWITZERLAND – 27.11.2025 – Unblu, the leading conversational engagement platform for financial services, today announced that Jens Rabe will become its new Chief Executive Officer effective January 2026. The transition follows a leadership evolution initiated by founder and Co-CEO Luc Haldimann, who steps into the newly created role of Chief Strategy Officer (CSO) after nearly two decades at the helm. This progression reflects a natural and carefully prepared handover between two long-standing leaders who have shaped the company’s success.

Rabe’s appointment marks the culmination of years of close collaboration between the two executives. Having joined Unblu as an investor and Chief Marketing Officer, later serving as COO, and ultimately sharing Co-CEO responsibilities with Haldimann, Rabe has played a central role in scaling Unblu globally and building the company’s operational strength. His move into the role of sole CEO represents a logical next step in Unblu’s leadership continuity.

Haldimann, who founded Unblu in 2008, will transition into the CSO position to focus his full attention on long-term strategic direction, emerging technology shifts – including the growing impact of AI – and the development of new market and ecosystem opportunities. His decision to initiate the transition underscores his commitment to ensuring Unblu’s future growth while continuing to contribute meaningfully to the company’s vision.

“After leading Unblu for close to two decades, I felt this is the right moment to dedicate myself fully to the strategy work that will guide the company through the next wave of industry transformation,” said Luc Haldimann. “AI and new digital interaction models are opening unprecedented opportunities. I am excited to concentrate on how these developments can create significant value for our clients and for Unblu’s future – together with Jens in his role as CEO.”

Jens Rabe added: “Luc built Unblu from the ground up and shaped it into an internationally respected technology leader. Working alongside him has been a privilege, and I’m grateful for his trust as we take this next step. As CEO, I look forward to continuing the collaboration with Luc in his new strategic role to ensure Unblu remains at the forefront of secure, human-centered digital engagement.”

“The Board of Directors fully supports this leadership transition, which positions Unblu for continued growth and innovation. Luc Haldimann and Jens Rabe have been instrumental in shaping Unblu’s success, and we deeply appreciate their continued commitment to driving the company’s vision forward,” said Tecla Solari, Chair of the Board of Directors.

About Unblu

Unblu is a Swiss-based provider of secure, compliant customer interaction and collaboration solutions for the global financial services industry. Trusted by banks, wealth managers, and insurance firms worldwide, Unblu helps organizations deliver more human, efficient, and meaningful client experiences across their digital channels.

Since 2022, Unblu has been part of the Swiss Post Group, benefiting from the strength and stability of one of Switzerland’s most trusted institutions while continuing to innovate independently. Founded in 2008, the company supports more than 170 financial institutions globally in enhancing their digital engagement strategies.